TASTE: OUD AWAKENING

World Class U.A.E 2025

The Challenge

TANQUERAY NO. TEN

Every great cocktail tells a story—whether it's about the bartender who crafted it, the venue serves it, or a moment captured in time and place. The World Class Competition is your chance to represent the U.A.E and share its unique narrative through your liquid artistry

For this challenge, we're asking bartenders to create a Tanqueray NO. TEN cocktail that embodies the spirit and essence of the Middle East, showcasing the Middle East through flavour and creativity.

ENTRY DEADLINE

5PM, 3rd March

FRAMEWORK & SUBMISSION GUIDELINES

TASTE & BALANCE

INNOVATION

LOCAL FLAVOURS

NAME

Your serve should be UP or OTR - Minimum shelf life of 3 days
Please complete the tag and attach to your bottle
Dubai bottle drop-off: Shop #9, Path Bar School, Ground Floor, AFRICAN + EASTERN, Grosvenor Business Tower, Tecom, Dubai
Abu Dhabi bottle drop-off: Suite #1302, 13th Floor, Al Masaood Building Najda Street - Abu Dhabi
Please note - the cocktail will be judged by a blind tasting, so all ingredients must be safe for consumption and entirely edible. If you're unsure, please refer to the list on this link: https://www.cocktailsafe.org
FOR ANY QUESTIONS ABOUT DROP-OFF, CONTACT US: CameronB@ane.ae

Challenge Rules

PLEASE READ THESE RULES BEFORE SUBMITTING

This Programme is available to bartenders employed by a current DIAGEO Reserve Customers (see definition below) or customers who agree to become a Diageo Reserve Customer in exchange for the opportunity to participate in the Programme.
DIAGEO Reserve Customer is a customer which stocks and lists on the menu at least three Diageo Reserve Brand products, including but not limited to: Ketel One® Vodka, Tanqueray® No. TEN Gin, Don Julio ® Tequila, Zacapa® Rum, Bulleit® Bourbon, Johnnie Walker® Black Label Blended Scotch Whisky, The Singleton® Scotch Whisky, Talisker ® Single Malt Whisky, or Seedlip® Non-Alcoholic Spirit
Bartenders who have already won the title of Global World Class Bartender of the Year in any previous year are not permitted to compete in the programme but may act as mentors, trainers or judges as the Local Market or Global Brand Team see fit.
Bartenders are permitted to compete in the Global Final a maximum of two times. If they have already won the title of National World Class Bartender of the Year they may compete at the Global Final in successive years.
In addition to working in a Diageo Reserve Customer, the participants must:
1. be of legal drinking age in the relevant Local Market or older;
2. comply with the Rules and Regulations of the Competition;
3. comply with the Diageo Marketing Code (DMC); and
4. complete a World Class Studio seminar either online or in person, conducted by an official DIAGEO representative.

RECIPES

Signature Recipes entered must be the original creation of the competitor and if a competitor is thought to have obviously plagiarised a known, existing cocktail they may be disqualified.
All ingredients must be a measured quantity. i.e.. squeeze of half a lime” is unacceptable.
Recipes entered must be expressed in millilitres (ml) with the use of ‘dashes’ and/or ‘drops’ limited to bitters, hot pepper sauce and the likes.
Where a challenge specifies a lead RESERVE BRAND product at least 30ml (1oz) of the specific liquid must be used – unless otherwise specified.
The total combined alcoholic ingredients must be equivalent to no more than 90ml (3oz) at 40% alc./vol. (total alcohol equivalent to less than 36ml/1.2oz at 100% alc./vol.)

DRINK NAMES

Drink names including rude, lurid, sexual words, or words associated with narcotics or motor vehicles are prohibited and will be disqualified.
Drink names must not use references to fictional or cartoon characters associated with anyone under legal drinking age.

SCORING BREAKDOWN

We will give access to the scores to any participant after the completion of the challenge and all of the totals and scores have been tallied and double-checked.
All of the challenges have a slightly different balance of scoring points in each category to reflect subtly different requirements.