SEMI-FINALS
NOBU DUBAI, 19TH MAY 2025
CHALLENGE 1
DON JULIO
THE MISSION
​Create a visionary Don Julio tequila flight that showcases innovative techniques and forward-thinking ingredients that represent the future of bartending.​
THE FLIGHT
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1 x Don Julio Blanco serve
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1 x Don Julio Reposado serve
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1 x Don Julio Añejo serve​
THE CHALLENGE
Each finalist is required to prepare two identical flights of cocktails for the judges to taste in pairs. Every serve in your flight should push boundaries—whether through cutting-edge ingredients, innovative techniques, or striking presentation. Your creations must tell a cohesive and compelling story that envisions the future of cocktail culture. As you develop your concept, consider elements such as sustainability, technology, flavour science, or emerging industry trends that could shape what’s next in the world of drinks.
THE PRESENTATION
Each finalist will present their concept within 5 minutes, explaining how each serve reflects their vision for the future of bartending and the evolution of cocktail culture.
CRITERIA FOR JUDGING
BAR SKILLS 50 | INNOVATION 50 | TASTE 50 | PRESENTATION SKILLS 50




CHALLENGE 2
KETEL ONE
THE MISSION
Create an exceptional Ketel One espresso martini cocktail using the mystery box
ingredients. Each bartender must select coffees and honeys from the curated collection.
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THE CHALLENGE
Each competitor will receive a sealed mystery box filled with surprise ingredients. In addition, tehy will have access to our premium coffee and honey library, showcasing a range of diverse origins and flavour profiles. The challenge is to craft a unique twist on the Ketel One Espresso Martini, perfectly balancing the mystery ingredients with the selected coffee and honey elements.​
CRITERIA FOR JUDGING
INNOVATION 50 | TASTE 75 | SUSTAINABILITY 50 | APPEARANCE 25
THE REQUIREMENTS
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Create 4 identical serves - one for each judge
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Utilise at least three mystery box ingredients
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Incorporate either coffee, honey, or both into your final creation
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Highlight Ketel One as the star of your cocktail




2 CHALLENGES, 2 GUEST SHIFTS




AGO PERRONE @ 1920 DUBAI




BANNIE KANG @ 7 TALES DUBAI
