THEATRE: SYMPHONY IN BLUE

World Class U.A.E 2025

The Challenge

JOHNNIE WALKER BLUE LABEL

Luxury spirits offer more than just a drink—they deliver an experience, a moment of indulgence and refinement. Great drinking rituals are both meticulously crafted and effortlessly seamless, much like a symphony that guides participants on a captivating sensory journey.

For our Symphony in Blue Challenge, you are tasked with designing an innovative serve for Johnnie Walker Blue Label and showcase it in a 60-second video that demonstrates the full sensory experience.

ENTRY DEADLINE

9PM, 26th February

FRAMEWORK & SUBMISSION GUIDELINES

PRESENTATION

LUXURY BONUS

THEATRE - TALKABILITY

NAME

Your serve can be neat all the way to a cocktail
The Video should be no more than 60 seconds
Upload your video to your Instagram and use hashtag #worldclassuae2025 and tag page @worldclass_uae

Challenge Rules

PLEASE READ THESE RULES BEFORE SUBMITTING

This Programme is available to bartenders employed by a current DIAGEO Reserve Customers (see definition below) or customers who agree to become a Diageo Reserve Customer in exchange for the opportunity to participate in the Programme.
DIAGEO Reserve Customer is a customer which stocks and lists on the menu at least three Diageo Reserve Brand products, including but not limited to: Ketel One® Vodka, Tanqueray® No. TEN Gin, Don Julio ® Tequila, Zacapa® Rum, Bulleit® Bourbon, Johnnie Walker® Black Label Blended Scotch Whisky, The Singleton® Scotch Whisky, Talisker ® Single Malt Whisky, or Seedlip® Non-Alcoholic Spirit
Bartenders who have already won the title of Global World Class Bartender of the Year in any previous year are not permitted to compete in the programme but may act as mentors, trainers or judges as the Local Market or Global Brand Team see fit.
Bartenders are permitted to compete in the Global Final a maximum of two times. If they have already won the title of National World Class Bartender of the Year they may compete at the Global Final in successive years.
In addition to working in a Diageo Reserve Customer, the participants must:
1. be of legal drinking age in the relevant Local Market or older;
2. comply with the Rules and Regulations of the Competition;
3. comply with the Diageo Marketing Code (DMC); and
4. complete a World Class Studio seminar either online or in person, conducted by an official DIAGEO representative.

RECIPES

Signature Recipes entered must be the original creation of the competitor and if a competitor is thought to have obviously plagiarised a known, existing cocktail they may be disqualified.
All ingredients must be a measured quantity. i.e.. squeeze of half a lime” is unacceptable.
Recipes entered must be expressed in millilitres (ml) with the use of ‘dashes’ and/or ‘drops’ limited to bitters, hot pepper sauce and the likes.
Where a challenge specifies a lead RESERVE BRAND product at least 30ml (1oz) of the specific liquid must be used – unless otherwise specified.
The total combined alcoholic ingredients must be equivalent to no more than 90ml (3oz) at 40% alc./vol. (total alcohol equivalent to less than 36ml/1.2oz at 100% alc./vol.)

DRINK NAMES

Drink names including rude, lurid, sexual words, or words associated with narcotics or motor vehicles are prohibited and will be disqualified.
Drink names must not use references to fictional or cartoon characters associated with anyone under legal drinking age.

SCORING BREAKDOWN

We will give access to the scores to any participant after the completion of the challenge and all of the totals and scores have been tallied and double-checked.
All of the challenges have a slightly different balance of scoring points in each category to reflect subtly different requirements.